Duradek, a leader in the vinyl decking industry, has built its reputation through traditional marketing channels like TV and trade shows, solidifying its presence across North America. Based in Surrey, BC, Duradek had seen steady success with these methods, but they knew the time had come to explore the potential of digital marketing. Despite previous attempts with Facebook ads that didn’t yield the desired results, Duradek decided to take a calculated risk by trying out Rega Marketing.
Understanding the stakes, our first priority was to prove that a modern, data-driven approach could complement and enhance Duradek’s established strategies. Within just the first month, we delivered over 150 new, high-quality leads—representing a significant increase in their typical monthly lead volume. This immediate success demonstrated the power of targeted online advertising, even for a business that has traditionally relied on offline methods.
As we continue our partnership, we’re already on track to surpass our first month’s results by an additional 25%, further solidifying the value of integrating digital strategies into Duradek’s marketing mix. By connecting prospective customers with Duradek dealers across the U.S. and Canada, we’re helping to ensure that their franchise model thrives in an increasingly competitive market.
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