Facebook metrics that matter
Discover how Facebook’s vast reach and engagement can drive your business forward.
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Why Facebook is a great channel
With over 2.8 billion monthly active users, Facebook remains a dominant platform for reaching a broad and engaged audience. Understanding key data points such as engagement rates and user behavior allows your business to craft more effective campaigns, optimize your ad spend, and ultimately drive more meaningful interactions with your target audience.
Facebook users in Canada vs total population (in millions)
In Canada, Facebook has 29.44 million users, accounting for about 76% of the total population of 38.93 million.
Facebook monthly active users (MAU) in the United States and Canada (in millions)
Facebook’s monthly active users (MAU) in the United States and Canada have shown consistent growth, highlighting the platform’s continued relevance and engagement in these key markets.
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Share of Facebook users in the Canada by age group
While Facebook attracts users from all age groups in Canada, the platform is particularly popular among those aged 25-34, who represent 24.2% of the user base. However, the platform’s appeal extends well beyond this demographic. Notably, the 35+ age group, which is likely to include homeowners, accounts for a significant 56.1% of all Canadian Facebook users. This makes Facebook an essential channel for businesses targeting this key demographic.
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Share of Facebook users in the United States by age group
In the United States, Facebook remains widely popular across all age groups, with users aged 25-34 comprising the largest segment at 24.2% of the platform's audience. Significantly, the 35+ age group collectively accounts for 57.2% of all U.S. Facebook users, encompassing key demographics such as 35-44-year-olds (19%), 45-54-year-olds (14.2%), 55-64-year-olds (11.7%), and those 65 and older (12.3%).
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Active social network penetration in Canada and the US as of April 2024
As of April 2024, social network penetration remains impressively high in both Canada and the United States, underscoring the importance of these platforms in modern communication and marketing strategies.
Get new customers contacting you for a quote
Whether you're looking to hire and increase volume or just stay busy all year long, we can help you generate the new customers that your business needs.
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Track, communicate, and automate
We understand that without the right systems in place, leads can easily fall through the cracks. That's why our approach includes both generating leads and building the processes that help your team turn leads into customers.
We know our numbers
Our data-driven approach consistently delivers strong results. These metrics, averaged across our clients campaigns, reflect the impact of our tailored Facebook advertising strategies.
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Our clients don’t just hire us—they keep us
With our data-driven strategies, we consistently provide our clients with tangible returns after the costs associated with working with us. We don’t just meet expectations—we exceed them, building long-term partnerships and becoming an essential part of our clients’ marketing strategy.
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